RTX 5090 Price Hits $3,359: GPU Shortage and What to Buy
Graphics card prices have gone from bad to extreme. A November 2 report from Hardware Asylum says the RTX 5090, official price $1,999, is selling for far more: the ASUS ROG Astral RTX 5090 OC at $3,359.99 (a 68% markup) and the ASUS TUF at $2,759.99, with some Newegg listings between $9,000 and $11,000. The AMD RX 9070 XT sits at $719.99 against a $599 MSRP, about 20.2% over.
Quick summary
- RTX 5090 MSRP $1,999; ASUS ROG Astral OC listed at $3,359.99, ASUS TUF at $2,759.99.
- RX 9070 XT: $719.99 vs $599 MSRP (+20.2%).
- UK: PNY RTX 5080 Triple Fan rose from £959.99 to £1,439.99.
- Nvidia blames an AI-driven memory shortage and denies the RTX 5090 is discontinued.
Why are GPU prices so high right now?
The report attributes the squeeze to constrained supply driven by the AI boom, with data centre demand pulling components from the consumer market. Nvidia has blamed an AI-driven memory shortage. Our earlier coverage of the RTX 5090 discontinuation rumours and the PCB shortage outlook covers the supply side.
Is the RTX 5090 discontinued?
Nvidia VP Jeff Fisher has denied the rumours, saying the company is doing everything it can to get the product to market. But the card is currently unavailable on Nvidia's own store page, so the denial does not fix availability. Nvidia GeForce product manager Justin Walker says prices should stabilise once supply catches up, with no timeline given.
How bad is it outside the US?
| Card | Reported situation |
|---|---|
| RTX 5090 (US, ASUS ROG Astral OC) | $3,359.99 vs $1,999 MSRP |
| RTX 5090 (US, ASUS TUF) | $2,759.99 |
| RTX 5090 (Newegg third-party) | $9,000 to $11,000 listings |
| RTX 5090 (UK) | Some units listed as high as £7,000 |
| RTX 5080 (UK, PNY) | £959.99 to £1,439.99, nearly +50% in a year |
| RX 9070 XT (US) | $719.99 vs $599 MSRP |
These are US and UK figures from the report; we have no verified India street prices for these specific listings, so check local retailers before assuming the same markup. Our India GPU price report has the local picture.
What can you buy instead?
- Older cards: some vendors are urging distributors to focus on RTX 30 series and older Radeon cards. The October 2026 Steam Hardware Survey shows a revival of the RTX 3060 12 GB.
- Gaming laptops: the report suggests RTX 50-series laptops as better value than a scarce desktop card, though they are not direct desktop substitutes.
- Prebuilt PCs: builders like Maingear can source flagship GPUs, but total systems cost over $7,000.
If you are choosing between current mid-range cards, our RTX 5080 vs RX 9070 XT comparison still applies, and the deals page tracks discounts.
Should you wait or buy?
If your current card works, waiting is reasonable: manufacturers say prices should ease when supply catches up, but nobody has given a date, and AI demand keeps growing. If you must upgrade now, avoid scalper listings and consider a used or previous-generation card rather than paying thousands over MSRP.
Frequently asked questions
How much is the RTX 5090 selling for now?
Per Hardware Asylum, the ASUS ROG Astral RTX 5090 OC is listed at $3,359.99 and the ASUS TUF at $2,759.99 against a $1,999 MSRP, with some third-party listings far higher.
Has Nvidia discontinued the RTX 5090?
Nvidia VP Jeff Fisher denies it, but the card is currently unavailable on Nvidia's store page.
Why are GPUs so expensive?
The report points to supply constraints from the AI boom and an AI-driven memory shortage that Nvidia has cited.
Will GPU prices fall soon?
Nvidia says prices should stabilise once supply catches up, but gave no timeline.
Related articles
GPU Prices Up 35% in 3 Months: RTX 5080 Hits ₹2.1 Lakh in India
AMD Radeon Price Hike in November: RX 9070 XT, 9060 XT ImpactRTX 5090 Discontinued? What the GB202 Order Halt Means
Steam Survey Oct 2026: RTX 3060 Back on Top, Linux 3.95%Hardware Asylum
Hardware Asylum: OpenAI TPU report
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