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AMD Radeon Price Hike in November: RX 9070 XT, 9060 XT Impact

By GameDrop Staff · · Hardware · 2 min read
Hardware Unboxed chart of Radeon RX 9060 XT 8GB and 16GB prices across ten countries
Image: Hardware Unboxed

AMD is reportedly preparing another price increase for Radeon GPUs and the GDDR6 memory kits it sells to graphics card makers, with the move expected in November. VideoCardz relayed the claim from the Board Channels forum and tagged it as a rumor. AMD has not confirmed it, and the size of the increase is unknown.

Quick summary

What exactly is AMD reported to be doing?

According to the Board Channels report, AMD already raised its GDDR6 supply prices on October 1 and may add another increase in November. The prices in question are what AMD charges board partners such as the brands that build Radeon cards, not the sticker price you pay in a shop. Any retail effect depends on partner pricing and how much older, cheaper stock is still on shelves, as VideoCardz points out.

Are Radeon prices already going up?

Yes. VideoCardz cites a Hardware Unboxed survey of retail prices across ten countries, which found global GPU prices up about 35 percent in three months, with a 10 percent average rise in October when the RTX 5090 is excluded. Against September, the Radeon RX 9060 XT 16GB rose 17 percent, while the RX 9070 and RX 9070 XT each rose 12 percent.

CardOctober retail change vs September
Radeon RX 9060 XT 16GB+17%
Radeon RX 9070+12%
Radeon RX 9070 XT+12%

Source: Hardware Unboxed survey as reported by VideoCardz. These are global averages, not Indian rupee prices.

Why is GDDR6 getting more expensive?

The report puts it down to rising GDDR6 costs, which AMD is passing on. Wider memory shortages across the PC market are in the news too. For example, PC Gamer reports Intel's CEO saying the next few quarters will be challenging for the PC market as the memory crisis hits. We cover the supply side in our PCB shortage explainer.

Should you buy a Radeon GPU now or wait?

Nobody can promise where prices go. What the reports do show is that supply costs are rising and retail prices have been climbing for three months, while NVIDIA's own lineup is also tight, as in the RTX 5090 supply story. If you need a card for the holidays, a sensible approach is:

Our best GPU under ₹50,000 guide and deals page are the places to start.

FAQ

See below.

Frequently asked questions

Has AMD confirmed a Radeon price increase for November?

No. The claim comes from the Board Channels forum via VideoCardz, which tagged it as a rumor.

How much will Radeon prices go up?

Unknown. The report gives no percentage for the November step.

Which Radeon cards rose most in October?

Per Hardware Unboxed data cited by VideoCardz, the RX 9060 XT 16GB rose 17 percent and the RX 9070 and 9070 XT rose 12 percent versus September.

Does this affect prices in India?

Higher supply costs usually reach retail, but the reports do not give Indian rupee prices, so check local listings.

Related articles

Sources:
VideoCardz: AMD reportedly plans another Radeon GPU price increase
VideoCardz: Global GPU prices rise 35% in three months
PC Gamer hardware news

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